Statistics that marketer should know
The marketing landscape has obviously changed dramatically in recent years because social and mobile technologies are passed new early-adopter of consumer equipment. Yet there are many fans of traditional marketing out there who do not buy the hype of social media or cannot convince their boss or marketing team to enter the in the new world of inbound marketing . So we have gathered 12 strong statistics to open eyes or changing those minds.
– 78% of Internet users conduct research online products. This means that your new card is not a card, it is Google. So that means your site has good opportunities to get a perspective of “first impression”.
– In the past year, using the Web-based email jumped down to 59% for people between 12-17 years of age, who prefer to communicate through text, instant messaging and social networks. If children of 12-17 years are not the main customer, you may not concern about it. But the Web-based e-mail usage trend is declining for all Internet users under 55 and, incidentally, the children of today are the customers of tomorrow, and probably will not read e-mail.
– 78% of people who use mobile devices to check e-mail. This means that virtually anyone can check emails on a mobile device. Is your e-mail newsletter optimized for mobile devices?
– 40% of U.S. Smartphone owners compare prices on their mobile phones while they are in the shop, buying an item. If your website is not yet optimized for mobile devices, you could lose hundreds of sales opportunities.
– 200 million Americans have registered with the Federal Trade Commission for “Do Not Call” list, his is 2 / 3 of citizens. Other 1 / 3 are probably will not have a home phone anymore.
– 91% of email users have unregistered from a company email that was previously signed up. We get more experience with technology and less patience with unwanted solicitations. And that’s just as easy to click on “delete.”
– 84% of people aged 25-34 years say goodbye to their favorite websites because of disturbing or uninformative advertising. Surprisingly, the statistic shows that they do not read “100%” and tend to happen with much wider age range.
– The company has acquired 57% of the customer through the company’s blog. Blogging is good but intrusive ads are bad. See how easy it is?
– 41% of B2B business and 67% of B2C firms gain the customer through Facebook.
– The number of marketers who say that Facebook is a “critical” or “important” in their business grew by 83% in just 2 years.
– The companies’ blogs gain 55% more web traffic. The more you blog, the more pages Google has an index, and more inbound links you are likely to be. More pages and incoming links you have, the more your investment in search engines like Google, that a greater amount of traffic to your website. That is why I repeat: Blogging is good.
– Inbound marketing, per lead costs 62% less than outbound marketing. The average lead cost of is approximately $373 million for outbound, while inbound is only $143.